Search Engine Optimization (SEO)

SEO

We provides SEO services also to our customers to rank their website on SERP. SEO stands for search engine optimization. SEO is the process of taking steps to help a website or piece of content rank higher on Google. The key difference between SEO and paid advertising is that SEO involves “organic” ranking. Which means you don’t pay to be in that space. To make it a bit simpler. Search Engine Optimization means taking a piece of online content and optimizing it. So search engines like Google show it towards the top of the page. When someone searches for something.

Types Of SEO

ON PAGE

On Page SEO

On-page SEO is about building content to improve your rankings. This comes down to incorporating keywords into your pages and content. If writing high-quality content, making sure your metatags and titles are keyword-rich. In this important thing is that your focus keyword should be write in content.
OFF PAGE

Off Page SEO

It is the optimization happening off of your website itself. Such as creating backlinks on the other website. This part of the equation involves building relationships and creating content people want to share.  The important thing to keep in mind is to create the quality of backlinks. So, it will help to rank websites on SERP.

Technical seo

Technical SEO

This SEO focuses on a website’s backend architecture, like site code. Google cares as much about technical setup as it does content. So this position is important for rankings. We use some tools to audit our customer’s websites. Like Seoquack, Screaming frog, Seoptimizer, etc. These tools, help in analyzing our website health.

Here Are Some Strategies Of SEO Implementation

Keyword Optimization

Keyword optimization is one of the most critical elements of an SEO marketing strategy. Because keywords help determine where your site appears in search results. If you want relevant leads to find your information. You need to optimize your site for the right keywords.

Optimizing on-page elements

Here are some on-page elements you’ll want to optimize:
Title tags: Title tags are the first things users see when they search. These tags tell them about the context of your page. People get a glimpse into what to expect from your page. When you create your title tag, you’ll want to use your keyword as close to the front of the title tag as possible. Title tags should be less than 60 characters.

Meta Description

Along with your title tag, your meta description is another critical element in search results.
The meta description is a short blurb that tells searchers what to expect on your page. Think of it as a sneak peek of your content.

URLs

For on-page optimization URLs are also Important thing.
URLs are a critical component of your on-page optimizations. You want to optimize this element to ensure it’s memorable. So your audience can remember the URL better and return to your page later.  

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