How Does PPC Modle Works?
PPC For Advertisers
PPC For Publishers
For publishers, the pay-per-click model provides a primary revenue stream. Think about Google and Facebook. Which provide free services to their customers (free web searches and social networking). Online companies are able to monetize their free products. Because they are using online advertising, particularly the PPC model.
Pay-Per-Click Models Types
2. Bid-Based Model
In the bid-based model, each advertiser makes a bid with a largest amount of money. They are willing to pay for an advertising spot. Then, a publisher undertakes an auction using automated tools. An auction is run whenever a visitor triggers the ad spot.
How Does Pay-Per-Click Advertising Work?
Why Use PPC?
- You can start receiving clicks very quickly.
- PPC can easily be measured and tracked.