Our company gives PPC services to grow your business on digital platforms. Which stands for pay-per-click, is an online advertising model. Where we run ads on a platform such as Google Ads, and Facebook Ads and pay a fee every time someone clicks on it.
Our company run ads almost any search engine on Google or Bing. Also you will see ads displayed at the top of the results page.

How Does PPC Modle Works?

The PPC model is considered to be beneficial for both advertisers and publishers.

PPC For Advertisers

For advertisers, the model is helpful. Because it provides an opportunity to advertise products or services to a specific audience. Who is searching for related content. Also, a well-designed PPC advertising campaign allows an advertiser to save a large amount of money. as the value of each visit (click) from a potential customer exceeds the cost of the click paid to a publisher.

PPC For Publishers

For publishers, the pay-per-click model provides a primary revenue stream. Think about Google and Facebook. Which provide free services to their customers (free web searches and social networking). Online companies are able to monetize their free products. Because they are using online advertising, particularly the PPC model.

Pay-Per-Click Models Types


Flat-Rate Model

In the flat rate pay-per-click model, an advertiser pays a publisher a fixed fee for each click. Publishers generally keep a list of different PPC rates that apply to different areas of their website. Note that publishers are generally open to negotiations about the price. A publisher is very likely to lower the fixed price if an advertiser offers a long-term or a high-value contract.

2. Bid-Based Model

In the bid-based model, each advertiser makes a bid with a largest amount of money. They are willing to pay for an advertising spot. Then, a publisher undertakes an auction using automated tools. An auction is run whenever a visitor triggers the ad spot.

How Does Pay-Per-Click Advertising Work?

PPC as a marketing channel covers many different ad platforms, with the most common of these being Google Ads and Bing Ads.
And within each of these platforms are different ad formats, including:
  • Search Ads
  • Shopping Ad
  • Display Ads
  • Video Ads
  • Gmail Ads

Why Use PPC?

If you are considering PPC as a marketing channel for your business. You will want to know the benefits and why you should invest your budget here and not elsewhere. Here are some of the most common reasons why PPC could be the right advertising channel for you:
  • You can start receiving clicks very quickly.
  • PPC can easily be measured and tracked.
All popular platforms, like Google Ads and Bing Ads, allow you to track conversions, including order or lead values. They also enable you to see, at a granular level, the ROI of not of the account but specific ad groups and keywords, too.

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